Timberland
Timberland
Timberland
I worked for Timberland for about two and a half years. My core responsibilities included content creation and page builds of site refreshes and experience pages, email creation under very tight deadlines, global digital toolkit creation, blog creation, social media campaigns, and banner advertisements.
INTERACTIVE DIGITAL DESIGN
Site Refreshes & Experience Pages
Site Refreshes & Experience Pages
Site Refreshes
Site Refreshes & Experience Pages
I designed site refreshes during my first year at Timberland which included creating assets in photoshop, loading them to scene7 and then building webpages in Adobe Experience Manager. I introduced a fresher take on the traditional Timberland & Timberland Pro layouts by experimenting with breaking planes and playing with more white space.
I designed site refreshes during my first year at Timberland which included creating assets in photoshop, loading them to scene7 and then building webpages in Adobe Experience Manager. I introduced a fresher take on the traditional timberland layout by experimenting with breaking planes and playing with more white space.
I designed site refreshes during my first year at Timberland which included creating assets in photoshop, loading them to scene7 and then building webpages in Adobe Experience Manager. I introduced a fresher take on the traditional Timberland & Timberland Pro layouts by experimenting with breaking planes and playing with more white space.
Daily Emails
Daily Emails
North America Emails
Daily Emails
Most recently, I designed daily emails for Timberland North America. This included Timberland Retail Stores and Timberland Factory Outlets. I introduced bolder typography and playful layouts into the guidelines which are still being utilized today.
Most recently, I designed daily emails for Timberland North America. This included Timberland Retail Stores and Timberland Factory Outlets. I introduced bolder typography and more intricate layouts into the guidelines which are still being utilized today.
Most recently, I designed daily emails for Timberland North America. This included Timberland Retail Stores and Timberland Factory Outlets. I introduced bolder typography and playful layouts into the guidelines which are still being utilized today.
Summer Sale Campaign
Summer Sale Campaign
Summer Sale Campaign
Summer Sale Campaign
Timberland incorporated my custom hand lettering into their overall Summer Sale campaign. It was featured on site refreshes, emails, and advertising. It is loosely based on Wisdom script, which was their chosen script in the guidelines.
Timberland incorporated my custom hand lettering into their overall Summer Sale campaign. It was featured on site refreshes, emails, and advertising. It is loosely based on Wisdom script, which was their chosen script in the guidelines.
Timberland incorporated my custom hand lettering into their overall Summer Sale campaign. It was featured on site refreshes, emails, and advertising. It is loosely based on Wisdom script, which was their chosen script in the guidelines.
Timberland incorporated my custom hand lettering into their overall Summer Sale campaign. It was featured on site refreshes, emails, and advertising. It is loosely based on Wisdom script, which was their chosen script in the guidelines.
Bootism Campaign
Bootism Campaign
Bootism Campaign
Bootisms Campaign
I was the lead designer for the Bootism campaign that was featured on Stanford's campus to drive students to a new Timberland opening. I worked with a copywriter to stylize these bootisms as bold, catchy headlines that could be mixed with photography or stand alone. After its success, it was featured on all social media outlets, in store, emails, and at the Timberland headquarters itself.
I was the lead designer for the Bootism campaign that was featured on Stanford's campus to drive students to the a new local Timberland Store. I worked with a copywriter to stylize these bootisms as bold, catchy headlines that could be mixed with photography or stand alone. After its success, it was featured on all social media outlets, in store, emails, and at the Timberland headquarters itself.
I was the lead designer for the Bootism campaign that was featured on Stanford's campus to drive students to the a new local Timberland Store. I worked with a copywriter to stylize these bootisms as bold, catchy headlines that could be mixed with photography or stand alone. After its success, it was featured on all social media outlets, in store, emails, and at the Timberland headquarters itself.
I was the lead designer for the Bootism campaign that was featured on Stanford's campus to drive students to the a new local Timberland Store. I worked with a copywriter to stylize these bootisms as bold, catchy headlines that could be mixed with photography or stand alone. After its success, it was featured on all social media outlets, in store, emails, and at the Timberland headquarters itself.
I was the lead designer for the Bootism campaign that was featured on Stanford's campus to drive students to the a new local Timberland Store. I worked with a copywriter to stylize these bootisms as bold, catchy headlines that could be mixed with photography or stand alone. After its success, it was featured on all social media outlets, in store, emails, and at the Timberland headquarters itself.
Selected Works
AGRONOMY SYRUPbranding
LondonderryHand Lettering
Bare BeautyBranding
Agronomy WineBranding
TimberlandInteractive Design
FioreBranding